Tag Archives: marketing tips

Studies have consistently shown that informal communication is far more effective than formal. So if your copy always seems to have something stiff and prim about it, it’s odds-on it’s not resonating with your audience as well as it could. Follow these few quick tips to take your copy from wooden to wow! 1. Abbreviate […]

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]