Studies have consistently shown that informal communication is far more effective than formal. So if your copy always seems to have something stiff and prim about it, it’s odds-on it’s not resonating with your audience as well as it could. Follow these few quick tips to take your copy from wooden to wow! 1. Abbreviate […]
If you’re a tech company, you’ll be familiar with a painful paradox: you have lots of clever people working for you but they often struggle to get away from the engineer’s fascination with technical detail and translate what you sell into benefits-focused marketing copy. Result? Lots of verbiage on your website, in your brochures, in […]
Everybody – even a copywriter – makes a grammar or spelling mistake now and again, or bashes out a typo. Don’t sweat it – you’re human. But beware of the textbook clangers and howlers that make your brand look careless, your people look uneducated, and your credentials look shaky. In this blog, we look […]