Tag Archives: marketing communications

Studies have consistently shown that informal communication is far more effective than formal. So if your copy always seems to have something stiff and prim about it, it’s odds-on it’s not resonating with your audience as well as it could. Follow these few quick tips to take your copy from wooden to wow! 1. Abbreviate […]

If you’re a tech company, you’ll be familiar with a painful paradox: you have lots of clever people working for you but they often struggle to get away from the engineer’s fascination with technical detail and translate what you sell into benefits-focused marketing copy. Result? Lots of verbiage on your website, in your brochures, in […]