If you’re a tech company, you’ll be familiar with a painful paradox: you have lots of clever people working for you but they often struggle to get away from the engineer’s fascination with technical detail and translate what you sell into benefits-focused marketing copy. Result? Lots of verbiage on your website, in your brochures, in […]
Everybody – even a copywriter – makes a grammar or spelling mistake now and again, or bashes out a typo. Don’t sweat it – you’re human. But beware of the textbook clangers and howlers that make your brand look careless, your people look uneducated, and your credentials look shaky. In this blog, we look […]