Tag Archives: language

Studies have consistently shown that informal communication is far more effective than formal. So if your copy always seems to have something stiff and prim about it, it’s odds-on it’s not resonating with your audience as well as it could. Follow these few quick tips to take your copy from wooden to wow! 1. Abbreviate […]

I’m a Brit – born and bred. I’m also a copywriter, through and through. Put those two together and you get someone who’s sufficiently qualified and experienced to write compelling copy in British English. And not any other kind of English, guvnor. It sounds self-evident, but you’d be surprised how many clients (and, in 17 […]