Tag Archives: copywriting tips

Studies have consistently shown that informal communication is far more effective than formal. So if your copy always seems to have something stiff and prim about it, it’s odds-on it’s not resonating with your audience as well as it could. Follow these few quick tips to take your copy from wooden to wow! 1. Abbreviate […]

Brexit – it’s the ultimate political Marmite, making some of us salivate with anticipation and others heave with revulsion. But whatever the extent to which it divides opinion, you can’t deny that Brexit has been a unique source of ‘lessons learnt’ – and many of these are as applicable to content marketing as they are […]

This is the third in our series of – hopefully! – inspiring posts to feed you new ideas that will keep your blogs fresh, compelling and appealing (feel free to take a look back at the first and second posts too.) And although much of the blog wisdom you’ll ever read talks about the importance […]

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]