Tag Archives: copywriting tips

Brexit – it’s the ultimate political Marmite, making some of us salivate with anticipation and others heave with revulsion. But whatever the extent to which it divides opinion, you can’t deny that Brexit has been a unique source of ‘lessons learnt’ – and many of these are as applicable to content marketing as they are […]

This is the third in our series of – hopefully! – inspiring posts to feed you new ideas that will keep your blogs fresh, compelling and appealing (feel free to take a look back at the first and second posts too.) And although much of the blog wisdom you’ll ever read talks about the importance […]

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]