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30Aug 2018

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]

08Aug 2018

What are you going to be doing over those fast-approaching summer holidays (if you’ve not already boarded the ‘plane?) Ask a copywriter, and you’ll probably get some fairly off-the-wall responses, because the fact of the matter is we’re always looking at how businesses, products and marketers use words – even when we’re off-duty! So, this […]

10Jul 2018

  Everybody – even a copywriter – makes a grammar or spelling mistake now and again, or bashes out a typo. Don’t sweat it – you’re human. But beware of the textbook clangers and howlers that make your brand look careless, your people look uneducated, and your credentials look shaky. In this blog, we look […]

30Apr 2018

Arrowmaker News Is On Its Way……. We’re updating this page’s content at the moment. Please bear with us – and do get in touch to let us know if you’d like us to advise you when there are updates. info@arrowmaker.net

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