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Simon Fletcher, Author at Arrowmaker Communications Limited - Page 2 of 2

All posts by: Simon Fletcher

About Simon Fletcher

  The blog you promised yourself on Friday you’d write on Monday is proving to be a difficult birth. The residue of the weekend is clogging your creativity glands and all you can do is stare (and silently swear) at the screen. What on earth are you going to write? Over the next few weeks […]

    Leading Edge Only (LEO) needed to find the words to market an exceptionally fast-growing and flexible innovation platform across multiple channels, to a highly educated and demanding audience. Read how Arrowmaker Communications’ copywriting and content marketing services helped them to achieve a 20% per month uplift in membership of their Global Innovation Marketplace! […]

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]

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