All posts by: Simon Fletcher

About Simon Fletcher

Brexit – it’s the ultimate political Marmite, making some of us salivate with anticipation and others heave with revulsion. But whatever the extent to which it divides opinion, you can’t deny that Brexit has been a unique source of ‘lessons learnt’ – and many of these are as applicable to content marketing as they are […]

Arrowmaker is delighted to announce its latest client, Italy’s premier boutique PR agency BMP Comunicazione, which has entrusted us with the translation and localisation into English of its new website content, including its customer testimonials. BMP, which has offices in Rome and Milan, has a phenomenal reputation and track record and it was a real […]

Arrowmaker is delighted to welcome our latest client on board, BackupVault, and to be working with the team at Tiger Marketing to produce quality copy and content to support the company’s marketing communications activities. BackupVault’s powerful solutions are essential for all businesses, as they enable critical data to be rapidly recovered and restored in the […]

If you’re a tech company, you’ll be familiar with a painful paradox: you have lots of clever people working for you but they often struggle to get away from the engineer’s fascination with technical detail and translate what you sell into benefits-focused marketing copy. Result? Lots of verbiage on your website, in your brochures, in […]

The good folk at Cardinal Digital Marketing told us about their excellent new guide to SEO (Search Engine Optimisation) for 2019 – and we thought you deserved to see it! So, we’ve updated one of our past blogs to include a link to it, here: Five Kinds of Customer We Copywriters Just Can’t Resist (Are […]

This is the third in our series of – hopefully! – inspiring posts to feed you new ideas that will keep your blogs fresh, compelling and appealing (feel free to take a look back at the first and second posts too.) And although much of the blog wisdom you’ll ever read talks about the importance […]

With GDPR on everybody’s lips, it’s a great time to be connected to data, privacy and security specialists – and we’re delighted to announce that our latest client, Firesand, is just such a catch! Firesand is a specialist team of security advisers, consultants, architects and engineers with decades of experience delivering cyber security and data […]

  The blog you promised yourself on Friday you’d write on Monday is proving to be a difficult birth. The residue of the weekend is clogging your creativity glands and all you can do is stare (and silently swear) at the screen. What on earth are you going to write? Over the next few weeks […]

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