Get you found. Get you read. Get you shared. Get enquiries. This is what our words, on your website, do.
And why’s that important? Because your customers and prospects now research their purchases online before they make a buying decision.
If you don’t have effective online content, your brand, products and services are not where the search engines or the buyers are looking for information!
But the days of dashing off mediocre web copy stuffed with SEO keywords to ‘game’ the search engines into finding you are long gone. Google is now totally adept at understanding what constitutes helpful, well written, human web copy – and will penalise your search engine ranking if you don’t write it that way.
In short, you need website copy that catches Google’s eye, pushes visitors’ buttons, but wraps your hard-hitting strategic messages and differentiators in friendly, fluent, approachable, trustworthy language.
That’s how we roll.
It doesn’t matter whether you’re fitting the words into a pre-existing website design, or if you’re planning to fit the website design around the words, when it comes to web copy, we deliver what many others don’t:
Meaty, authoritative text that Google likes – We can write to 600+ words per page, with outbound links and cross-linking, to make it easier for Google to both qualify and index your web content. Many copywriters simply won’t commit to this because of the additional work involved.
Search-savvy content – We can work with keywords you supply to us, but we’ll also research the best Latent Semantic Index (LSI) and long-tail keywords to use. These help to give context to the main keywords so that Google can match them to your customers’ searches more intuitively and effectively.
Totally original writing, every time – We don’t copy – full stop. Firstly, because we want your business’s voice to be unique, so that it gets liked and shared. Secondly, because Google can spot duplication a mile off and will penalise you for it. We reference and quote where appropriate, but
Clarity before exactitude – We put clarity, readability and cultural usage before grammatical perfection every time (and yes, that includes using ‘s’ instead of ‘z’, as we have done everywhere on this site, or putting a comma before ‘and’ if it helps make something less ambiguous). We write for the reader, not the textbook!
Targeted messaging and tone of voice – Say the right things the wrong way and you won’t get the effect you desire. We work with you to understand not only your key messages and differentiators, but the tone of voice you are most comfortable with and your customer personas are most responsive to.
But we also understand that your website is about calls to action, engagement and conversion.
So, we deliver many other copywriting assets to draw traffic into your website and move visitors further down your online and offline sales funnel, too – including:
If you’ve already got a website designed and built, we can write web copy into it, but if you’re looking to build your website from scratch, we’ll work with our web design & SEO partners to deliver the full package.
We’ve been on every side of every desk – agency, in-house, marketing departments, freelance journalism – so know the challenges at every stage of the ‘writing chain’ and we’ll actively help you through them.
Getting started is often the most difficult part, so we can jump on a briefing call with you, your customers, your partners, your agencies – or indeed all of them – and write copy quickly off the back of that brief, based on tried and tested questioning around differentiators, benefits, competitors, and other critical messaging.
Alternatively, we can come to you and take a briefing face-to-face if you’d prefer. And if all you have is a few bullet points and a couple of names to follow up with, we’ll work with that too.
We’re here to get the writing off your desk and delivered, and we’ll communicate directly with whoever you need us to in order to make it happen.
Once the web copy’s delivered, we’re on hand to edit it if needed.
All we ask is that you get all your changes to us in one consolidated document or set of comments.
We proof every draft but we’ll also reproof the final cut of your web copy once all the pages are built and the copy is incorporated.
We can also call on specialist additional services to add visual and audio interest to your website copy, including photography, video (including video interviews and drone footage), and more.
Asking us to take a look at your web copy needs is quick and easy – all you need to do is respond using the contact button below.
We’ll give you an hour’s initial consultation by phone or other agreed method absolutely FREE – so what are you waiting for?
Get in touch about your website copy today!
Arrowmaker have written content for several of our web clients and all without exception have been nothing short of superb. Great writers producing beautifully crafted copy that delivers our message time after time.