Tag Archives: copywriting

This is the third in our series of – hopefully! – inspiring posts to feed you new ideas that will keep your blogs fresh, compelling and appealing (feel free to take a look back at the first and second posts too.) And although much of the blog wisdom you’ll ever read talks about the importance […]

  The blog you promised yourself on Friday you’d write on Monday is proving to be a difficult birth. The residue of the weekend is clogging your creativity glands and all you can do is stare (and silently swear) at the screen. What on earth are you going to write? Over the next few weeks […]

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]

We’re copywriters. So you could be forgiven for thinking we prefer one kind of customer that makes our copywriting life easy. But you couldn’t be further from the truth. Whether we’re developing brochure content, fashioning web copy, scripting a video, bylining an article for a publication, or providing any of our additional services, nothing fires […]