Tag Archives: case studies

If you’re a tech company, you’ll be familiar with a painful paradox: you have lots of clever people working for you but they often struggle to get away from the engineer’s fascination with technical detail and translate what you sell into benefits-focused marketing copy. Result? Lots of verbiage on your website, in your brochures, in […]

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]