Everybody – even a copywriter – makes a grammar or spelling mistake now and again, or bashes out a typo. Don’t sweat it – you’re human. But beware of the textbook clangers and howlers that make your brand look careless, your people look uneducated, and your credentials look shaky. In this blog, we look […]
Commas. Apostrophes. Capitalisation. Amerrrricanizaaaaations. All so much pernickety detail, you might think. Does it really matter whether you pay service to the teachings of your old English teacher as long as the communication is clear? But, you see, this is exactly what careful punctuation and grammar facilitates. Take the example in the title of […]
Blogging. Like Marmite, you’re either a fan or you’re not. (Actually, there’s some middle ground where you do it because you know it’s good for you, even if it makes you screw your face up). Whichever, it’s one of those things that lots of businesses are doing, but lots of other businesses still aren’t – […]
It seems the Co-op couldn’t mire itself more deliberately in disgrace if it tried, these days. Not content with putting the fiduciary fortunes of its (typically less than affluent) customers in the hands of a drug-snorting hyper-hedonist whose only qualification for the job appeared to be the ability to wear a pin-stripe suit, it has […]
We’re copywriters. So you could be forgiven for thinking we prefer one kind of customer that makes our copywriting life easy. But you couldn’t be further from the truth. Whether we’re developing brochure content, fashioning web copy, scripting a video, bylining an article for a publication, or providing any of our additional services, nothing fires […]
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