All posts by: Simon Fletcher

About Simon Fletcher

If you’re a tech company, you’ll be familiar with a painful paradox: you have lots of clever people working for you but they often struggle to get away from the engineer’s fascination with technical detail and translate what you sell into benefits-focused marketing copy. Result? Lots of verbiage on your website, in your brochures, in […]

The good folk at Cardinal Digital Marketing told us about their excellent new guide to SEO (Search Engine Optimisation) for 2019 – and we thought you deserved to see it! So, we’ve updated one of our past blogs to include a link to it, here: Five Kinds of Customer We Copywriters Just Can’t Resist (Are […]

This is the third in our series of – hopefully! – inspiring posts to feed you new ideas that will keep your blogs fresh, compelling and appealing (feel free to take a look back at the first and second posts too.) And although much of the blog wisdom you’ll ever read talks about the importance […]

With GDPR on everybody’s lips, it’s a great time to be connected to data, privacy and security specialists – and we’re delighted to announce that our latest client, Firesand, is just such a catch! Firesand is a specialist team of security advisers, consultants, architects and engineers with decades of experience delivering cyber security and data […]

  The blog you promised yourself on Friday you’d write on Monday is proving to be a difficult birth. The residue of the weekend is clogging your creativity glands and all you can do is stare (and silently swear) at the screen. What on earth are you going to write? Over the next few weeks […]

    Leading Edge Only (LEO) needed to find the words to market an exceptionally fast-growing and flexible innovation platform across multiple channels, to a highly educated and demanding audience. Read how Arrowmaker Communications’ copywriting and content marketing services helped them to achieve a 20% per month uplift in membership of their Global Innovation Marketplace! […]

A good case study demonstrates the fundamental truth of third-party endorsement: when somebody else blows your trumpet, the music sounds sweeter! In fact, research from the Content Marketing Institute shows that B2B companies rate case studies as a top priority in content strategy, with 77% using them to engage prospects. (This is higher even than […]

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