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WHY WE’RE THE COPYWRITERS FOR YOU

WHERE THIS BEDFORDSHIRE-BASED BUSINESS CAME FROM, AND WHY YOU’LL LOVE WHAT WE DO

 

Suffice it to say we’re not beginners.

We’ve been writing marketing copy, web copy and media articles since 1997, drawing on our lengthy experience of English and foreign language teaching, marketing, PR, corporate communications, retail and publishing.

Words are precious to us – but we’re not precious about words. We’re here to make them do their job, which is to tell a stunning story about your brand, your products and your services that people and search engines alike will notice and be influenced by.

We do this day in, day out, so you can trust us to deliver it.

More about our experience

Simon Fletcher Arrowmaker Communications copywriting Bedford Bedfordshire

Simon Fletcher, Director, Arrowmaker Communications Ltd., Bedfordshire

It all started in 1997, when Director Simon Fletcher finished an Erasmus M. A. at the universities of Dijon and Manchester and started a position as a promotions copywriter in a Cambridge-based publishing house.

More senior communications, marketing and PR positions followed at Autonomy Corporation, RBS WorldPay, AVEVA, and Trend Micro, amongst others.

Simon then founded Arrowmaker Communications in north Bedfordshire with fellow Director Carine Augoyard.

Its aim has always been to provide comprehensive copywriting services under one roof, but with strong service links to complementary partners specialising in video, design, photography, video and audio interviewing, and other offerings that enable content to work harder for clients’ marketing.

Who are our clients?

We cut our copywriting teeth in B2B publishing, technology and banking, but today our copywriting services are used by every kind of business, including:

  • Multinational software corporations (Oracle, IBM)
  • Professional organisations (CIPD, CompTIA)
  • SMEs and sole traders (accountants, sheet metal fabricators, printers, utility contractors, software distributors, HR contractors, marketing agencies… and more!) in Bedford, Milton Keynes, Northampton, London, and further afield.

Why do our clients love us?

We decided early on that we wanted to make the outsourced copywriting process easy, transparent and quick for the client – because we’d seen it from the other side of the desk, where it often seemed cumbersome and mired in false mystique!

So, when we founded Arrowmaker Communications, we formulated our ‘Copywriting Laws’ – an approach that’s been delighting our clients for many years:

  • Briefings are by phone or face-to-face wherever possible. This enables us to manage the briefing reporter-style and ask searching questions that get to the bottom of why your brand, product or service is different to what’s already out there. (It’s also a lot less effort on your part than filling out a complex briefing sheet and it means we can draft the copy much earlier!)
  • We don’t copy copy. Ever ever. You’re paying us good money. For that, you get original copy, written from scratch, to capture your business’s voice, authority and personality and not get you penalised by Google for duplication. If we use a quote or reference we’ll clearly flag it.
  • We’re not precious. The reader constructs the meaning. If the copy’s not intelligible and compelling for its intended audience, it’s not working. We’ll break every grammar rule and convention in the book, if we have to, to get through to your audience (as long as it doesn’t harm the reputation of your brand). And we’ll push back on your choice of words if we think it’s wrong – we’re advisers and consultants as well as writers!
  • We communicate directly. You haven’t got time to act as a go-between for your writer, graphic designer, videographer, webmaster, customer, partner and everyone else. So, subject to your approval, we ask them to contact us with any questions directly. Quicker, neater, less hassle for you.
  • You get free edits. Sometimes, you and your stakeholders will want to make a few edits. That’s always allowed and it’s always in the price, and we’ll even give a similar round of edits to your customer or partner, if their signoff is needed, too. But we need all the edits on one document, with no contradictions between them. For further edits, you pay extra. (Focuses the mind and makes the approval process more efficient!)

Copywriting is a skill, but it shouldn’t be a dark art. We’re open about what we do, how we do it, what you should expect from us, and vice versa.

And because we’ve got that clear in our heads, we have an enviable reputation for delivering on time, on brief and on point.

Get started with our copywriting services

Getting started with our copywriting services is quick and easy – all you need to do is respond using the contact button below.

We’ll give you an hour’s initial consultation by phone or other agreed method absolutely FREE – so what are you waiting for?

Get in touch today!